“EBACE 2025 started for me with a plug – the electrical type. Or rather, the lack of one. After hurrying past DeeJay Deal who was blasting out Europop, and then walking through the entrance tunnel (of love?) into the main show arena, I discovered that none of my three adaptors (standard European, UK and US) would work. I needed a Swiss adaptor to plug into the Swiss electrical system.
Later, many panel sessions later, it struck me that this was not a bad metaphor for the way business aviation is striving to find one voice to maximise new opportunities, win new (influential) friends and clients and to answer its many critics – in Europe particularly but elsewhere too.”
