A collection of trade groups representing the business aviation industry is set to launch a new campaign to tout the sector’s role in pioneering new advancements to help lower emissions and the industry’s pledge to reach net-zero carbon emissions by 2050.

The industry has reduced emissions by more 40 percent in just four decades and every new model of aircraft is as much as 30 percent more efficient than a model it replaces.

“The business aviation industry has been an incubator for sustainability efforts over the decades without it necessarily being called such.”

“The industry has reduced emissions by more 40 percent in just four decades and every new model of aircraft is as much as 30 percent more efficient than a model it replaces.”

“Climbing. Fast. is designed to educate policymakers and opinion makers on what the industry is doing to get to its net-zero goal by 2050.”

“The campaign will highlight some of the key technologies that will be used to achieve sustainability and net zero targets.”