The business aviation community has coalesced behind a new campaign—“Climbing Fast”—to highlight the progress and promise it has made toward the goal of net-zero emissions by 2050.

Unveiled Tuesday morning at the kickoff for NBAA-BACE 2023, the Climbing Fast advocacy campaign will be used to educate public opinion leaders and decision-makers on business aviation’s commitment to—and leadership role in—sustainability.

The campaign will involve a dedicated website that will be used as a promotional vehicle, as well as a resource. In addition, plans call for paid digital advertising, a multi-channel social media presence, and a targeted media relations program.

And, the campaign is threaded throughout BACE this year, from signage and pins to sessions, including a newsmaker luncheon on Wednesday entitled “Business Aviation is Climbing Fast on Sustainability.”