By Caitlyn Oprysko

A collection of trade groups representing the business aviation industry is set to launch a new campaign on Tuesday to tout the sector’s role in pioneering new advancements to help lower emissions and the industry’s pledge to reach net-zero carbon emissions by 2050.

— So far the coalition includes the Aircraft Owners and Pilots Association, the Experimental Aircraft Association, the Helicopter Association International, the International Aircraft Dealers Association, the International Business Aviation Council, the National Aircraft Finance Association, the National Air Transportation Association and Women in Corporate Aviation. The campaign will include digital ads as well as the launch of a website, social media accounts and a PR campaign.