Reach Out to News Outlets
When the media mischaracterizes business aviation, make your voice heard. Some simple tools can be used to correct misinformation reported by news organizations, radio talk shows, websites or other outlets. This website provides sample opinion pieces, letters that can be sent to newspaper editors and points for giving televised interviews.
Every media interview has a purpose. The news organization wants to tell a story, and so do you. This list of practical tips will help ensure that your effort to explain the value of business aviation to communities, companies and citizens across the U.S. is as effective as possible.
If a newspaper or other news organization has published erroneous or misleading information about business aviation, readers can send a letter to the editor to provide perspective and balance to the coverage. The following sample letters can be used with local and national news organizations alike.
Sample 1 tells readers about business aviation’s strong sustainability track record, success in cutting carbon emissions and the industry’s longstanding commitment to climate action.
Sample 2 explains to readers that business aviation is a critical economic engine and job creator that is vital for companies and local economies. This letter may be used to respond to stories that represent jets as simply a luxury for certain travelers.
Newspaper opinion pieces, or op-eds, are submissions from readers that appear on the page opposite the editorial page. The following sample op-eds can be submitted to a newspaper or posted to a news organization’s web site.
Sample Op-Ed 1: Customize and submit this op-ed to share how business aviation is committed to climate action and increasing sustainability, and that the industry has a strong record of success.
Sample Op-Ed 2: Customize and submit this op-ed to promote the innovations – large and small – that business aviation continues to make to reduce climate emissions, increase efficiency and accelerate sustainability.
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